Website-Design-Wireframe-Drawing

Choosing a website design

Choosing a design for your website is very subjective. Everyone’s got an opinion on what makes a website look good and what doesn’t. It’s also very emotive. Business owners tend to have very strong opinions about their websites. They either love or hate them, and often that’s based more upon the design than anything else. But what really makes website …

Sunset-at-Sea-Website-Images

Picking the best images for a website

Words do the specific selling to potential new clients. And they’re supported or harmed by your choice of photos. Ordinary people don’t read websites in a linear manner. They don’t start at the top and absorb every single word you’ve written. According to some studies, they actually read as little as 20 per cent of the content that’s written. Scary, …

Correct-Content-For-Websites

Getting the content on your website right

Most people obsess over the wrong things on their website. They worry too much about the design or the colours, or “can you move that button a little to the left?” Don’t get us wrong, that stuff is important. But it’s not as important as the words and pictures. Because it’s the content that connects with people and persuades them …

Wordpress-CMS-For-New-Website-Scenicus

Choosing the correct Content Management System (CMS)

Ten years ago, getting a new website built was a major technical hassle. You had all sorts of crazy acronyms like HTML and CSS. Those kind of things still exist but in the background. These days, the smart choice is to use what’s known as a content management system (CMS). A CMS is a clever piece of software which can …

Ingredients-For-A-Successful-Website

The Top 4 Ingredients For A Successful Website

More often than not, your website is the first thing the majority of potential customers are exposed to – and it’s also where existing customers will go to keep up to date on news or, more importantly, to find your contact details when looking to engage your services again. That’s why there is so much emphasis on creating a well-designed …

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Social media and your brand

Social media is extremely important when it comes to surfacing your brand and general messaging. Posting regular, quality and engaging content through social ensures that people who have already engaged with your business are continually reminded that you’re there. This helps facilitate repeat business. It also opens you up to being found by new users, either by way of them …

Business's-Service-Quality-Blog-Scenicus

Is Your Business’s Service Quality Really Worth 5 Stars?

There are many ways that you can improve and work on the reach of your brand, in terms of getting you new customers. However, if the standard and delivery of your services does not meet the expectation of new customers, they’re highly unlikely to engage with your business again. Not even a solid brand awareness campaign can save you here. …

Local-SEO-Blog-Post-Scenicus

Local SEO – Start Growing Your Business Online

Having a well-designed, responsive website that hosts well written content for your local business is only the tip of the iceberg when it comes to capturing new – and retaining old – business. Next, you need to make sure your website is optimised for search and that you have completed all relevant citations which search engines like Google and Bing …

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Why should you advertise on Facebook?

Each month, 31 million Brits login to their Facebook Account and spend an average of 50 minutes a day browsing social media. No wonder over three million businesses are taking advantage of this behaviour by advertising their brand and services. Facebook advertising is one of the most cost-effective ways to connect with people, generate leads and win new clients. And …

The-Basics-Of-Email-Marketing

Email Marketing: The Basics

Surprisingly, email marketing is relatively under-utilised, despite being one of the oldest and most effective forms of Digital Marketing. Once someone has engaged with your business and you’ve captured their email, it’s your duty to keep them up to date on your services/offerings and general news. Without this regular reminder of your existence, is there any guarantee they will come …